DISCLAIMER: This post is specific to headshots that are not for actors or models. You guys need a different level of service than what I’m describing in this post. Here, I’m addressing the typical “business” headshots that serve CEOs, interns, and the like.
Although I specialize in storytelling portraiture, mini-session headshots clients are usually the introductory experience to my process. Originally, these 30-minute headshot sessions were just a way to offer an upgraded experience for folks who needed a profile picture for their job or a dating service. But the demand was much higher than I anticipated.
Around 93% of HR professionals and recruiters turn to LinkedIn to find quality candidates, 2 in 3 turn to Facebook, and more than half use Twitter. This suggests that a headshot plays an important role in your professional life. Your headshot should be a powerful, compelling and confidence-instilling headshot that makes prospective clients, employers, and partners, want to reach out and connect with you.
Before you visit my home studio for your professional headshot photo session, think about the things that you want others to see when they glance at your profile page. Think about some of the characteristics that embody your personal brand. Are you a chef, an educator, a writer? Write down some keywords and phrases. If there are certain props that could help tell your story, bring them along to your session too.
We will usually take a few different shots using various outfits so that you have a good selection to choose from. If you’re going to be using your headshot on a specific social media platform, you might even want to tailor it to fit that site. Although this is only a 30-minute session (for my lowest offering), I’m generally a little bit flexible on time. This is because it’s important that your look matches the image you’re trying to convey.
As far as wardrobe, what you wear on a daily basis is a great place to start. Solid colors are always a good choice, as are tops with strong collars and necklines. You should also wear clothing that compliments your skin and eye tones, which usually means that it’s best to stay away from very bold colors. Even though you’ll only be photographed from the shoulders up, it’s important for your entire outfit is professional as you may want a shot or two that is taken further away and incorporates more of your body.
Even though this is a more professional shoot, remember to have fun. A relaxed, comfortable subject naturally exudes confidence, and it really shines through in the image. Combine these tips with a fun and relaxed attitude during your next business headshot session!